Privacy Policy

Last Updated: [15 April 2025]

1. Introduction

Experimark (Pty) Ltd ("we", "us", "our") is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently in accordance with the Protection of Personal Information Act (POPIA) 4 of 2013.

This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you interact with our consultancy services, website, or any related platforms.

2. Who We Are

We are a customer experience consultancy based in South Africa, offering strategic, operational, and advisory services to enhance customer satisfaction, retention, and loyalty.

3. Information We Collect

We may collect and process the following types of personal information:

Full name and contact details (email, phone number, address)

Company name and job title

ID number or registration number (where legally required)

Communications sent to us

Information relating to customer feedback, engagement, and service assessments

Website usage data through cookies (see Section 10)

4. How We Collect Your Information

We collect personal information through:

Direct interactions (e.g., when you contact us, complete forms, or engage our services)

Website visits and analytics tools

Email and other electronic communications

Third-party sources (where applicable and lawful)

5. Purpose of Collection

We collect personal information for the following purposes:

To provide and manage our services

To respond to inquiries and requests

For customer engagement and feedback

For business administration and operational purposes

To comply with legal and regulatory obligations

To market our services (with your consent where required)

6. Legal Basis for Processing

We process personal information based on:

Your consent

The performance of a contract

Legal obligations

Legitimate business interests (provided your rights are not infringed)

7. Sharing of Information

We do not sell personal information. We may share your data with:

Employees and consultants who need it to provide services

Third-party service providers who assist in our operations (e.g., IT, legal, accounting)

Regulators or legal authorities where required by law

All third parties are required to respect the confidentiality of your information and to comply with applicable data protection laws.

8. Data Security and Retention

We take appropriate technical and organisational measures to protect your personal information against loss, misuse, or unauthorized access.

We retain personal information only as long as necessary for the purposes set out in this policy, unless longer retention is required by law.

9. Your Rights

Under POPIA, you have the right to:

Be informed about how your information is being used

Access your personal information

Correct or update your personal information

Object to the processing of your personal information

Request the deletion or destruction of personal information

Lodge a complaint with the Information Regulator (see Section 11)

To exercise any of your rights, please contact us at the details provided below.

10. Use of Cookies

Our website may use cookies to improve your browsing experience. Cookies help us understand website usage and improve functionality. You can modify your browser settings to decline cookies, although this may affect your user experience.

11. Contact Details and Complaints

If you have any questions, concerns, or requests regarding this policy or your personal information, please contact us at:

Information Officer
[Adré Schreuder]
[Experimark (Pty) Ltd]
[Adre@experimark.co.za]
[+27 82 452 1666]

Complaints can also be directed to:
The Information Regulator (South Africa)
Website: https://www.inforegulator.org.za
Email: complaints.IR@justice.gov.za

12. Changes to This Policy

We reserve the right to update this policy as necessary to reflect changes in our practices or legal obligations. Updates will be posted on our website with a revised "Last Updated" date.