About Us
A deeper understanding of "Experience"
Translating the German word "Erlebnis" or the Afrikaans word "Belewenis" to the English language merely results in the word "EXPERIENCE". But clearly there is a deeper & richer understanding of the concept of Customer Experience.
MEANING: To capture the "Erlebnis" of the concept of Experience we refer to a specific, often intense, personal experience. It denotes a moment or event that is particularly significant, impactful, or memorable.
CONTEXT: To describe Customer Experience as events that leave a strong impression or have a profound emotional effect on an individual.
EXAMPLE: To change every customer engagement to a Customer Experience that is an impactful and memorable experience.
Our Story is about turning Customer Experience into a Lived, Memorable experience that will leave a strong impression (marked) and profound emotional effect - we call it
Experimark
Our Story
A team of conceptual intellectuals with the declared vision to put our believes and convictions into practice that started with our founder Prof Adré Schreuder that made a career of studying the evolutionary change of Total Quality Management (TQM), to Service Quality, to Relationship Quality, to Customer Satisfaction and ultimately to Customer Experience.
It is the most unique story of a business that is built on scientific principles and practical implementation of the newest cutting edge scientific models. A business that has strong roots in Academia and rich practical business experience - yes the type mostly referred to as experience gained over time through practice, observation, and reflection. It implies a cumulative process of learning and wisdom that comes from the journey of life events and activities of more than 30 years.
strategy
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mEASUREMENT
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sTANDARDS
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TRAINNING
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Meet the Team
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Our Clients
